If you are running a retail business then you will know or at least have heard of the benefits of having wayfinding kiosks in your mall. Wayfinding is basically the act of guiding customers to the right place. This can […]
If you are running a retail business then you will know or at least have heard of the benefits of having wayfinding kiosks in your mall. Wayfinding is basically the act of guiding customers to the right place. This can be done either by pointing them to the most appropriate or best use of a product or service. The most common instance would be when people are buying cigarettes in a mall and you want to prevent them from taking an illegal item into the mall. You do not want the criminals to get away with something and you also don’t want innocent people to be caught in the crossfire.
Retail businesses have known about the importance of having a proper way of guiding people to their places of business for a long time. This knowledge has been passed down from generation to generation and has now become ingrained in our culture. As consumers we have come to recognize that proper wayfare is important when it comes to saving time and money. Our lives have become so busy that it has become impossible to find the time to shop for the things we need. Wayfinding kiosks help solve this problem.
A shopping mall has one main entrance and several other exits. This creates several issues for customers. It can be frustrating for customers who have to go through the mall entrance from the wrong direction every single time. By installing wayfinding solutions you can alleviate these problems. By pointing them to the most convenient exit they can get where they are going without having to face any additional hassles.
Another benefit of wayfinding kiosks is that they can help increase customer satisfaction. Most people are more likely to buy products if they can simply find their way out of the store. Imagine going to the mall and finding your way blocked by a large crowd of people. This can cause a lot of frustration for the customer and may even lead to a change of behavior. By placing wayfinding solutions in place customers will be able to move freely around the mall and not be stopped by a huge crowd.
When customers find themselves blocked by a large crowd, they will be less likely to make a purchase. This can mean that the mall will lose a significant amount of revenue. Installing wayfinding kiosks can help avoid this loss. The signage placed within the mall will direct customers to the various exits that exist.
In addition to directing customers to the proper exits wayfinding kiosks also can help improve customer safety. Most of these devices will have an LED indicator that allows shoppers to identify where they are. If there is a problem or an emergency the appropriate exit will be displayed on the screen. When this happens, shoppers will be able to get out of the situation safely.
With proper installation wayfinding solutions in a shopping mall can do a lot to improve the overall experience. In many cases these devices are able to reduce waiting time in the mall. Waiting in line or in the store will mean extra effort for customers. If the shopping mall has wayfinding kiosks, it will be much easier to identify where the entrance to the mall is located so that shoppers do not have to endlessly wander around.
Many of these devices come with LCD displays, which will allow the shopper to view their location on a map. In some cases these devices even include voice directions. If someone gets lost, they can call the number displayed on the screen and be guided to an appropriate location. Another benefit of the wayfarer is that it can also help reduce security risks at the shopping mall. If a customer is going to a certain location and does not have a map or a way to get there easily, then there is a higher chance that the customer could get lost.