There are many uses for touch screen digital signage as well as other smart signage solutions. The use of smart cards and the like has its own place, but often time’s signage in airports, train stations, bus stations and other […]
There are many uses for touch screen digital signage as well as other smart signage solutions. The use of smart cards and the like has its own place, but often time’s signage in airports, train stations, bus stations and other places is a lot smaller than a card reading device so you can get the most out of your advertising dollar. You will find that when there are several signs in a row it looks a lot less cluttered and more organized. When you put digital signage in front of a store or restaurant, customers will be able to scan the card and gain access to the menu on the spot. This allows you to get more sales from each customer.
Another way that a digital signage wayfinding solution from Metroclick can help you is when you want to advertise your company and give directions. In order to implement this in your store, airport, or bus station, you would need a flatbed scanner or a media player to read the cards. These devices are cumbersome and they’re also costly. However, if you have one of these players in front of your establishment where customers can scan the cards with their credit cards, you will increase your profits.
You should also consider how you would like to advertise your business using these devices. Many people are now opting for an LCD media player as their way finding solution. They can be placed in high traffic areas like airports and bus stations. In fact, the installation of these LCD touch screen digital signage solutions are becoming almost mandatory in certain locations due to security issues. These media players are controlled by a single unit and can display all information in clear and crisp format. If you are looking for an affordable way to advertise your business, this is definitely the way to go.
Once you’ve decided on using a digital signage wayfinding solution in the location of your establishment, you also need to choose a design team that would be able to handle the project properly. Your design team should consist of experts in the field of LCD advertising, digital signage, and computer graphic design. The design team should be able to help you present the digital signage solution in the best possible way. They must also be able to create a strategy that will enable your company to effectively promote your business using digital signage.
One of the key things to remember when choosing a wayfinding digital signage solution is that the more interactive it is, the better. For example, a static card display usually displays only the main information. However, a media player allows your customers to listen to audio clips or to watch videos about your products or services. The more ways people get to interact with your media player, the more likely they are to take action. In other words, the more creative your media player is, the more likely customers are to spend their money at your store or in your restaurant.
A digital signage wayfinding solution also needs to have the capability of adjusting its placements. For example, if your business has a busy evening or weekend schedule, it’s vital that the digital signage in front of your store can be easily rearranged to show the most attractive times. This way, your customers are not just shown the time of day, but also any promotions or special offers that your store has going. Similarly, the digital signage wayfinding solution that you purchase should be flexible enough to allow for the changing of hours or days, perhaps depending on the popularity of your store.